Question: PLEASE CHOOSE A DIFFERENT ANSWER THAN THE PROVIDED ONE, IT IS INCORRECT Incorrect Question 5 0/0.3 pts IBM wants to purchase a digital ad spot

PLEASE CHOOSE A DIFFERENT ANSWER THAN THE PROVIDED ONE, IT IS INCORRECT

Incorrect Question 5 0/0.3 pts IBM wants to purchase a digital ad spot after the first quarter of Packers Vs. Texans at NRG stadium, Sun 10/25. The price of the ad is $685,000. In the equation for value of a company located in Wisconsin (like Great Lakes Roofing Corporation) as a potential customer, V = {71 Stmed - 2-1 (D+ + Rt) d A what is the effect of this advertisement on the value of the customer? It does not change. The information is not enough for calculating the value of the customer. It decreases $685,000. It increases $685,000. Incorrect Question 6 0/0.3 pts Suppose that there are three market segments in Wisconsin for IBM including segments A, B, and C. Customer equity for these segments is in the following order: (the sign A >C For segment C, which strategy cannot be an appropriate one? Invest in customer retention Demarketing Change their buying behavior Reducing the cost of serving

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