Please choose two ad campaigns targeting a

market segment based on gender or sexuality.

One campaign must target an audience in a

country outside of the United States. You can

choose the same campaign as shown in two

different countries, or two different campaigns. Please write it in your won words. Do not copy and paste. Thank you!

1. What campaigns did you choose?

2. What product or service is being advertised by

each campaign?

3. Who are the target markets for these campaign?

Include as much detail as you can.

4. What was the objective/ advertising goal of each

campaign? What type of message

communication - cognitive, emotional, image,

endorsement, etc. -- was used by each

campaign?

5. In your opinion, do the objective, the target

audience, and how the message was

communicated "match" or align for each

campaign? Why or why not?

6. Did each campaign support societal views about

gender and/or sexuality or challenge those

Views? How?

7. Would you consider each campaign to be

successful in terms of how it addressed gender

and/or sexuality? Why or why not?

8. Based on your review of these campaigns and

other learnings, what are your

recommendations for marketers who want to

create a successful advertising campaign

focused on gender and/or sexuality?