• Pleaee choose two ad campaigns targeting a market segment based on gender or sexuality. One campaign must target an audience in a country outside of the United States. You can choose the same campaign as shown in two different countries, or two different campaigns.

• What campaigns did you choose?
• What product or service is being advertised by each campaign?
• Who are the target markets for these campaign? Include as much detail as you can.
• What was the objective/advertising goal of each campaign? What type of message communication -- cognitive, emotional, image, endorsement, etc. -- was used by each campaign?
• In your opinion, do the objective, the target audience, and how the message was communicated "match" or align for each campaign? Why or why not?
• Did each campaign support societal views about gender and/or sexuality or challenge those views? How?
• Would you consider each campaign to be successful in terms of how it addressed gender and/or sexuality? Why or why not?
• Based on your review of these campaigns and other learnings, what are your recommendations for marketers who want to create a successful advertising campaign focused on gender and/or sexuality?