• Choose two ad campaigns targeting a market segment based on gender or sexuality. One campaign must target an audience in a country outside of the United States. You can choose the same campaign as shown in two different countries, or two different campaigns.
• Review the campaign materials (commercials, print ads, etc.) with a critical eye.
• Develop an original paper critically analyzing the campaign. 300+ words

• What campaigns did you choose?
• What product or service is being advertised by each campaign?
• Who are the target markets for these campaigns? Include as much detail as you can.
• What was the objective/advertising goal of each campaign? What type of message communication -- cognitive, emotional, image, endorsement, etc. -- was used by each campaign?
• In your opinion, do the objective, the target audience, and how the message was communicated "match" or align for each campaign? Why or why not?
• Did each campaign support societal views about gender and/or sexuality or challenge those views? How?