Question: PLEASE CITE ALL OUTSIDE SOURCES : 1. How would you differentiate between micro and macro conversions as they relate to developing an outcome-driven strategy? 2.

PLEASE CITE ALL OUTSIDE SOURCES :

1. How would you differentiate between micro and macro conversions as they relate to developing an outcome-driven strategy?

2. In five to seven sentences, what are the core differences between owned, earned, and paid-channel metrics?

3. In creating a digital analytics template, what five to seven measurements would you include in a dashboard? The dashboard should be one that makes the most sense for your industry/business/firm/executive team (You need to address only one of these areas, not all of them.)

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