Complete the following exercises for one year’s industry sales. Assume all competitors focus on the same target market. Assume that the potential target market is 22,000 customers.

Round your answers to the nearest whole number or percentage, as appropriate.

Brand	Sales revenue ($)	Units sold
Jerry’s Best	19,451	15,561
Triton	13,999	18,899
I Cube	7,865	4,916
Stratos	11,555	8,754
Onederful	21,746	21,965
Industry	74,616	70,095

IMPORTANT: the relative unit/revenue market share is not the same as the regular market share calculations

1. What is the market penetration of Stratos?
2. What is the unit market share of Jerry’s Best?
3. What is the revenue market share of Triton?
4. What is the relative revenue market share of Onederful?
5. What is the unit relative market share for Stratos?
6. If Stratos increases its number of units sold by 20%, what is the change in I Cube’s relative market share?
7. If Onederful increases its price by 10% and demand falls by 5000 units as a result, what is Onederful’s resulting revenue market share?
8. If industry sales increase to 100,000 units, how many units will I Cube need to sell to maintain its current market share?
9. Which brand in the market would most likely be positioned as a premium brand?
10. If Triton purchases I Cube and Stratos, what is the relative unit market share of the combined firms?

Answer rating: 100% (QA)

1 Market penetration of Stratos Market penetration Units sold by Stratos Potential target market 100 Market penetration 8754 22000 100 3979 Therefore the market penetration of Stratos is approximately ... View the full answer