Question: please consider spotify business model and write a recommendation about spotify's innovation and entrepreneurship. what do you think and how to improve their innovation? (300

please consider spotify business model and write a recommendation about spotify's innovation and entrepreneurship. what do you think and how to improve their innovation? (300 words with references.)

Spotify Canvas Business Model Key Partners Key Activities Value Propositions Customer Relationship Customer Segment -Artists -Music provider on application -Provide advertising on Spotify application Music Fan (Teenager and Working Adult -Record Labels -Music influencers and journalists. -Medias (e.g. Radio, music TV channels) - Easy to find the right music or podcast for every moment- on your phone, your computer, your tablet and more. -The app is user friendly and automated online relation. The Spotify community of users. Offer continuous incentives to keep Premium Subscription in the service -The right music or podcast is always at your fingertips. - People behind the wheel, working out, partying or relaxing -People who love to get into easier music channel People who want to listen to music and don't want to pay for application -Freemium model Iyou don't have to pay if you don't want) Key Resources Channels -Platform to reach new consumers for companies Spotify application on phone, computer, tablet and more The companies or customers who want to do advertising on Spotify Spotify website Official Website/Mobile application/Computer desktop application Content delivery infrastructure R&D team/Marketing and sales team/Customer support and service team Cost Structure Revenue Streams Music royalty payments leg Licensing fees, Copyrights and other right holders) - Premium Memberships: earns revenue through paid subscriptions of users who wish to upgrade to a premium version. Hardware and software Infrastructure costs and maintenance cost le web servers, programs) Product Research and Product Development costs leg website, applications Company operation costs e employees' wages and salaries, ther e Advertisement Supported: The other major stream of revenue is the advertisers that pay Spotify to host their ads

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