Please create a marketing plan proposal for a new business opportunity. This could be based on an unmet need that you have observed or an ongoing business concern in which you are involved. Then, describe:

1. The opportunity or need
2. The benefit you plan to provide to satisfy that need (what value will you provide?)
3. The target market
4. The marketing mix

Given the proposed word limit (max. 300 words), please be brief in your explanation of the marketing mix. However, you should provide enough detail so that the reader can evaluate your proposal properly.