Please develop a Digital Marketing Plan to drive online traffic, customer leads, and$/$or online sales for a pizza restaurant that also sells Persian cuisine in Burnaby, Canada. They currently have an Instagram account and they are working on a website.

SEO Plan

$$ Optimize website with keywords like "Persian cuisine Port Coquitlam" and "best pizza near me$."$

$$ Create blog content on fusion cuisine and local food culture.

PPC Campaign Plan

$$ Allocate $$10,000$ for Google Ads targeting local searches.

$$ Retargeting ads for visitors to Ron's website or social media.

Email Marketing Plan

$$ Monthly newsletters featuring promotions, new dishes, and customer stories.

$$ Loyalty rewards for returning customers.

Social Media Campaign Plan

$$ Instagram$-$focused campaigns using visually appealing posts of dishes, behind$-$the$-$scenes content, and influencer collaborations.

$$ TikTok videos showcasing unique menu items.

Content Calendar

$$ Weekly posting schedule:

Monday: Highlight Persian dishes.

$$ Wednesday: Feature pizzas with customer testimonials.

$$ Friday: Announce weekend$$promotions$.$