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This insight, coupled with the rather substantial buying power of Joe's cat-loving professional friends, led him to conclude that not only would his friends want his chicken wings, but they would demand them! And their cats would love them too! Through some good secondary research like industry studies, Joe's first step was to (1) --------...the market. In doing so, he found that there were over 1,000 consumers of chicken who spent over $10,000 a week on chicken from places like KFC. He then decided to (2) the market and found that 50% of the area's chicken-buyers were actually cat lovers who brought the tasty wings home for dinner, 40% were families, and 10% were hungry coyotes. After close consideration, Joe decided to (3) cat lovers and families with his marketing efforts. Joe's restaurant had a powerful (4) of being the only restaurant to sell boneless chicken wings so the cats would not choke. For the family customers, Joe (5) his restaurant in their minds as being very fun and kid-friendly. In order to make fun of KFC and to make fun and kid-friendly. In order to make fun of KFC and to make them look old-fashioned, he (6) KFC by claiming "Joe's Chicken: The Only Chicken Made by Real People--not Dead Colonels!" Thanks to his keen market planning, his business was a quick success. In 2021, his sales began to fall due to the COVID crisis. After reading about an increased focus on health for humans and cats alike, he (7)_____ his restaurant as the "Healthiest Restaurant for Cats and their Pet Humans". Joe then set a (8) _ of being recognized as the top chicken restaurant in Seattle and established 25% market share as a key (9) for 2021 1 2 3 I Choose Unpositioned USP Repositioned Positioned Objective Retarget Goal Promoted Dispositioned Advertised Segment Size Target Depositioned | Choose 4 5 7 Choose 8 [Choose 9 [Choose