Are you aware that you are being tracked and watched while you are surfing the net....
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Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your behavior across digital platforms and accordingly target their ads, products & services at you. You end up exposing your supposed needs and desires unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads, products & services in the user's path is known as online behavioral targeting. What is the inherent moral issue here? Why is it an issue? What does law say about it. Marketer's say prohibition of tracking takes away the marketer's legitimate right to study consumer behavior. Which side do you agree with and what are your two reasons for doing so? Are you aware that you are being tracked and watched while you are surfing the net. The advertisers observe your behavior across digital platforms and accordingly target their ads, products & services at you. You end up exposing your supposed needs and desires unawares as someone is stealing data about your online surfing patterns. This kind of tracking and placing ads, products & services in the user's path is known as online behavioral targeting. What is the inherent moral issue here? Why is it an issue? What does law say about it. Marketer's say prohibition of tracking takes away the marketer's legitimate right to study consumer behavior. Which side do you agree with and what are your two reasons for doing so?
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The inherent moral issue with online behavioral targeting revolves around the invasion of privacy and the manipulation of individuals personal data without their explicit consent This practice raises ... View the full answer
Related Book For
Business and Administrative Communication
ISBN: 978-0073403182
10th edition
Authors: Kitty o. locker, Donna s. kienzler
Posted Date:
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