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You work for a large health food marketer, and you are responsible for the cereal line. One of your products is a raisin bran that comes in a 20 -ounce box and currently sells at the retail level for \$5.00. The raw materials costs for this product have increased significantly recently, all but eating up your profit margin. Your chief marketing officer (CMO) is now telling you that the retail price of the cereal has to be increased from 25 cents an ounce to 30 cents an ounce within the next year, or she will seriously consider deleting that product from the company's product mix. Given the level of price competition in this product category, you know that consumers will definitely notice and perceive as meaningful an increase in the price of your cereal from $5.00 to 36.00. In fact, your research tells you that your target consumers' Just Noticeable Difference for foxd products in this category is 12%. You know you need to do what your CMO has demanded, so you make the price change that will result in an increase in the retail price of the 20-ounce box of cereal from $5.00 to $6.00, and you schedale the price change to take effect within the moath. What other alternative(s) do you have? (Hint there are at least two distinct and different altematives available to you)