Please do the assignment in PowerPoint only and do this for the client Grady Hospital Foundation (note this is not the hospital). Here is how to approach this assignment: Think about all the attributes that might be exhibited in a charity (level of need, popularity, quality, children specialization, breast cancer specialization, cancer specialization, reputation, locally owned or operated, etc.) then think of where those attributes would fit on the grid if you were positioning the brand of Grady Hospital Foundation and other competitors that might "own" certain spaces on the grid. While the specializations (breast cancer, children, cancer) are clearly tied to purchase intent, and therefore, in the top half of the grid, they are all owned by other charities (Children's, Susan G Koman, American Cancer Society). Other attributes such as fun, interesting, and involvement may not be owned by any charity, but also not tied to purchase intent. Therefore, they are not on the top half of the grid. If you cannot make a grid you can do this assignment in 2 separate slides using PPT. After you show your positioning grid with attributes please add a final slide to tell me what strategy you would form based on the template you created. For instance, I do not think Grady Foundation owns the attribute "reputation." I would argue they would like and need to own this attribute. What can they do to "own" this attribute? Perhaps, position themselves as the "Equity" provider and showcase in their messaging all the great things they do as an organization.