Question: please explain this tree ways more clearly, After explaining the each concept, please give an example for each ways thank you!!! Exhibitors' Perspective . Measuring

please explain this tree ways more clearly, After explaining the each concept, please give an example for each ways thank you!!!

Exhibitors' Perspective . Measuring return on investment - Other methods of measuring ROI include evaluating results versus objectives: Cost per lead (total investment/total number of leads) Percentage of the sales goal achieved (leads gathered/leads identified in objectives) Percentage of leads converted to sales (number of sales/leads generated)

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