Question: (Please explain your answer) An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.

(Please explain your answer) An ecommerce brand is interested in understanding which approach delivers the highest ROAS. The advertiser is leveraging two distinct ad sets.

Ad Set A:

Budget: $100,000 Audience: Men, ages 45+ Creative: Product Focused

Ad Set B:

Budget: $120,000 Audience: Men, ages 18-44 Creative: Product Focused

Which two approaches could be recommended to analyze these campaigns? (Choose 2)

A. A/B testing

B. Panel-based survey

C. Randomized control trials

D. Segmentation analysis

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