Please Explain/summarize customer behavior. 150 words, pleaseeee

1-1 Defining Consumer Behavior activities, experiences, and ideas such as going to the den- tist, attending a concert, taking a trip, and donating to If you were asked to define consumer behavior, you might UNICEF.2 In addition, consumers make decisions about say it refers to the study of how a person buys products. people, such as voting for politicians, reading books by However, consumer behavior really involves certain authors, streaming movies or TV shows quite a bit more, as this more complete definition Consumer behav starring certain actors, and attending concerts indicates: ior The totality of featuring favorite bands. consumers' decisions Consumer behavior reflects the totality of con- Another example of consumer behavior with respect to the sumers' decisions with respect to the acquisi- acquisition, consump involves choices about the consumption of time, a tion, and disposition of tion, consumption, and disposition of goods, scarce resource. Will you check to see what's hap- goods, services, time, services, activities, experiences, people, and and ideas by human pening on Facebook, search for a YouTube video, ideas by (human) decision-making units Cover decision-making units watch a sports event live, or record a program lover time) time).' and watch it later, for instance? How we use time Offering a product, reflects who we are, what our lifestyles are like, This definition has some very important ele service, activity, experi- and how we are both the same as and different ence, or idea offered by ments, summarized in Exhibit 1.1. The following a marketing organiza- from others. Because consumer behavior includes sections present a closer look at each element. tion to consumers. the consumption of so many things, we use the simple term offering to encompass these entities. 1-1a CONSUMER BEHAVIOR INVOLVES GOODS, SERVICES, ACTIVITIES, 1-1b CONSUMER BEHAVIOR INVOLVES EXPERIENCES, PEOPLE, AND IDEAS MORE THAN BUYING Consumer behavior means more than just the way that Marketers are intensely interested in consumer behavior a person buys tangible products such as bath soap and related to using and disposing of a product, not just the automobiles. It also includes consumers' use of services, way that consumers make acquisition decisions. They Exhibit 1.1 | What Is Consumer Behavior? Consumer behavior reflects more than the way that a product is acquired by a single person at any one point in time. Think of some marketing strategies and tactics that try to influence one or more of the dimensions of consumer behavior shown in this exhibit