Please find attached a data set. There are three worksheets to play around with:

$1.$ CX $($customer experience data from their receipt based surveys$)$;

$2.$ EX $($Employee experience data from their email$-$based surveys that are sent to employees$)$;

$3.$ MX $($market research data based on outside panel launches from an unbranded read of the industry$)$;

Scenario: You are presenting to the executive team of a specialty retailer brand $($feel free to give the brand a name if it is easier$).$ The client is trying to plan their $2022$ goals, objectives and strategies. Their focus in $2022$ is to increase revenue across locations by $16\%.$

$1.$ The client believes that their investment should be placed in employee engagement $-$ in hopes that this will give them a competitive advantage. However, they do need help trying to understand what the ROI would like, in regards to average spend. Is this a good idea? Or not?

$2.$ They also have noticed that their retention has decreased in $2019$; they've just recently changed their store layouts, and even invested into self$-$check out counters. Was this a bad investment? What should they think about for $2022?$

$3.$ They also want to further understand their customers' journey $-$ are there any other opportunities to drive higher retention, and financial growth.

Everything in the data is a Likert $5-$point scale $($the market research data is competitive$-$based and is $\%$s based on top box scores$).$ The transactional data is based on $ USD.