Question: Please focus on concise and compact but impactful writing. Dont need to be lengthy or verbose (like wordy). Redundancy is the first thing to avoid.

Please focus on concise and compact but impactful writing. Dont need to be lengthy or verbose (like wordy). Redundancy is the first thing to avoid. One good example indicates 100 words and clear picture. There is no page limit per se but better to be between 1 and 3 pages. Do not need to include cover page for this.

Provide plausible suggestion how to move your brand from evoked set to consideration set.

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