Question: please follow the word count 2. The Chief Designer (CD) in the 200 person, SME (Small to Medium sized Enterprise) company PlymSME is considering introducing

please follow the word count

2. The Chief Designer (CD) in the 200 person, SME (Small to Medium sized Enterprise) company PlymSME is considering introducing the Quality Function Deployment (QFD) "House of Quality as an integral part of its new product development process. The CD needs to make a balanced case for its adoption to PlymSME's owner and has asked you for some help. They are both are fully aware of the obvious "Voice of the Customer" (VOC) elements of QFD but you are wanted to, very concisely: (a) Describe what other things would the company might learn or benefit from if it applied the full process to a new product's design/development. (200 words) [15 marks] (b) Discuss any difficulties the small design team at PlymSME might face when trying to get the most out of this approach. (125 words) [10 marks)

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