please help and please show work on how to solve the problem.

looking for answers to:

"Mark's intention to purchase the motorcyle"

and

"Mark's intention to purchase the car"

Scenario Mark has chosen to live off-campus next semester, and he must find transportation to get him to classes and back to his new apartment. He has cnough money to buy an old four- door sedan or a used motorcycle. Assume that Mark has answered the questions on the following questionnaire in the manner shown. Please place an X on cach of the scales to reflect your level of agreement or disagreement with the following statements: 1. It is important to me that my transportation is comfortable through all four seasons. Strongly Disagrec 2 3 5 7 Agree 2. I believe that if I buy the motorcycle I will have comfortable transportation through all four seasons. Stronglyx Strongly Disagree 2 3 4 5 6 7 Agree 3. I believe that if I buy the car I will have comfortable transportation through all four seasons, Strongly Disagree T IT 5 7 Agree 4. It is important to me that I do not waste a lot of time searching for parking spaces on campus. Strongly X Strongly Disagree 2 3 4 5 6 7 Agree 5. I believe that if I buy the motorcycle I will be able to casily find parking places on campus. Strongly Strongly Disagree 2 3 4 5 6 7 Agree 6. I believe that if I buy the car I will be able to casily find parking places on campus. Strongly Strongly Disagree 2 3 4 5 6 7 Agree 7. It is important to me to be able to transport my roommates to campus and back Strongly X Strongly Disagree 1 2 3 4 5 6 7 Agree 7 Agree 6 7 Agree 8. I believe that if I buy the motorcycle I will be able to transport my roommates. Strongly X Strongly Disagree T 23 4 5 6 7 Agree 9. I believe that if I buy the car I will be able to transport my roommates. Strongly Strongly Disagree T 2 3 4 5 10. It is important to me to go along with what my parents want me to do. Strongly Strongly Disagree T 2 3 4 5 7 Agree 11. I believe that my parents want me to buy the motorcycle. Stronglyx Strongly Disagree T 2 4 5 6 12. I believe that my parents want me to buy the car. Strongly X Strongly Disagree 23 4 3 6 7 Agree 13. It is important to me to go along with what my friends want me to do. Strongly Strongly Disagree T 23 6 7 Agree 14. I believe that my friends want me to buy the motoreycle. Strongly Strongly Disagree T 23 4 5 6 15. I believe that my friends want me to buy the car, X Strongly Disagree 2757 7 Agree 7 Agree The formuln for the Theory of Reasoned Action (TORA) is as follows: BI- wl/A(act)t w2[SN(aet)] BI -Behavioral Intent wl and w2 = weights (typically these are previously determined) A(act) - Attitude toward an action (.... purchase) SN(act) Subjective Norm Alacty- (BLL) 1 Bi Ei - Belief that an action (c.g., purchase) will lead to a consequence i = Evaluation of importance desirability of consequence i Consequences 1.2. ...m SN(act)-(NEMC) NB = Belief that a reference group () wants you to perform a certain action (e.g., purchase) MCI Motivation to comply with reference group = Reference groups 1, 2,...n In similar studies, it has been found that the Attitude toward the Act component is a slightly more important determinant of Behavioral Intent than is the subjective Norm component. Therefore, wl is set at 0.6 and w2 is set at 0.4. Consequences (m3) 1. Having comfortable transportation through all four seasons 2. Having the ability to easily find parking spaces 3. Having the ability to transport roommates Reference Groups (n=2) 1. Parents 2. Friends Task Please use the TORA formula, the preceding information regarding wl and w2, and Mark's questionnaire answers to calculate his Behavioral Intent toward each of the two options: BI (buying the motorcycle) and BI (buying the car). Show all of your work, and discuss the implications of your results, including a discussion of the A(act) and SN results for cach purchase option, as well as your prediction of which purchase Mark will make. Hint: You may want to begin by identifying the type of information cach of the items on the questionnaire is designed to father. B, E, NB, or MC. The Theory of Reasoned Action Name: Mark's intention to purchase the motorcycle: Mark's intention to purchase the car: Scenario Mark has chosen to live off-campus next semester, and he must find transportation to get him to classes and back to his new apartment. He has cnough money to buy an old four- door sedan or a used motorcycle. Assume that Mark has answered the questions on the following questionnaire in the manner shown. Please place an X on cach of the scales to reflect your level of agreement or disagreement with the following statements: 1. It is important to me that my transportation is comfortable through all four seasons. Strongly Disagrec 2 3 5 7 Agree 2. I believe that if I buy the motorcycle I will have comfortable transportation through all four seasons. Stronglyx Strongly Disagree 2 3 4 5 6 7 Agree 3. I believe that if I buy the car I will have comfortable transportation through all four seasons, Strongly Disagree T IT 5 7 Agree 4. It is important to me that I do not waste a lot of time searching for parking spaces on campus. Strongly X Strongly Disagree 2 3 4 5 6 7 Agree 5. I believe that if I buy the motorcycle I will be able to casily find parking places on campus. Strongly Strongly Disagree 2 3 4 5 6 7 Agree 6. I believe that if I buy the car I will be able to casily find parking places on campus. Strongly Strongly Disagree 2 3 4 5 6 7 Agree 7. It is important to me to be able to transport my roommates to campus and back Strongly X Strongly Disagree 1 2 3 4 5 6 7 Agree 7 Agree 6 7 Agree 8. I believe that if I buy the motorcycle I will be able to transport my roommates. Strongly X Strongly Disagree T 23 4 5 6 7 Agree 9. I believe that if I buy the car I will be able to transport my roommates. Strongly Strongly Disagree T 2 3 4 5 10. It is important to me to go along with what my parents want me to do. Strongly Strongly Disagree T 2 3 4 5 7 Agree 11. I believe that my parents want me to buy the motorcycle. Stronglyx Strongly Disagree T 2 4 5 6 12. I believe that my parents want me to buy the car. Strongly X Strongly Disagree 23 4 3 6 7 Agree 13. It is important to me to go along with what my friends want me to do. Strongly Strongly Disagree T 23 6 7 Agree 14. I believe that my friends want me to buy the motoreycle. Strongly Strongly Disagree T 23 4 5 6 15. I believe that my friends want me to buy the car, X Strongly Disagree 2757 7 Agree 7 Agree The formuln for the Theory of Reasoned Action (TORA) is as follows: BI- wl/A(act)t w2[SN(aet)] BI -Behavioral Intent wl and w2 = weights (typically these are previously determined) A(act) - Attitude toward an action (.... purchase) SN(act) Subjective Norm Alacty- (BLL) 1 Bi Ei - Belief that an action (c.g., purchase) will lead to a consequence i = Evaluation of importance desirability of consequence i Consequences 1.2. ...m SN(act)-(NEMC) NB = Belief that a reference group () wants you to perform a certain action (e.g., purchase) MCI Motivation to comply with reference group = Reference groups 1, 2,...n In similar studies, it has been found that the Attitude toward the Act component is a slightly more important determinant of Behavioral Intent than is the subjective Norm component. Therefore, wl is set at 0.6 and w2 is set at 0.4. Consequences (m3) 1. Having comfortable transportation through all four seasons 2. Having the ability to easily find parking spaces 3. Having the ability to transport roommates Reference Groups (n=2) 1. Parents 2. Friends Task Please use the TORA formula, the preceding information regarding wl and w2, and Mark's questionnaire answers to calculate his Behavioral Intent toward each of the two options: BI (buying the motorcycle) and BI (buying the car). Show all of your work, and discuss the implications of your results, including a discussion of the A(act) and SN results for cach purchase option, as well as your prediction of which purchase Mark will make. Hint: You may want to begin by identifying the type of information cach of the items on the questionnaire is designed to father. B, E, NB, or MC. The Theory of Reasoned Action Name: Mark's intention to purchase the motorcycle: Mark's intention to purchase the car