please help answer the question.

$7-1/8-1$ Discussion:

Performance and

Organizational Capabilities

Discussion Topic

Available on Apr $6,202411$:$59$ PM$.$ Submission restricted before availability starts.

This discussion topic will span two weeks to Module Eight.

In Module Seven, you will post your initial response, and then in Module Eight, you will assess other learners' posts and provide them with your input. This allows you additional time to make your initial post strong, robust, and wellsupported.

In Module Seven, consider the following statement: "The best$-$performing companies worry less about performance and more about their organizational capabilities" $($Bititci$,2015).$ Then, review the interview notes memos for Company$\_$ A and Company B$.$ Then think about organizational performance in relation to organizational capabilities and address the following in your initial post:

Do you agree with the statement above? Why or why not?

How does organizational culture affect capability and performance? For example, an active, participative culture is essential for encouraging organizational learning.

Module Eight.

In Module Seven, you will post your initial response, and then in Module Eight, you will assess other learners' posts and provide them with your input. This allows you additional time to make your initial post strong, robust, and wellsupported.

In Module Seven, consider the following statement: "The best$-$performing companies worry less about performance and more about their organizational capabilities" $($Bititci$,2015).$ Then, review the interview notes memos for Company A and Company B$.$ Then think about organizational performance in relation to organizational capabilities and address the following in your initial post:

Do you agree with the statement above? Why or why not?

How does organizational culture affect capability and performance? For example, an active, participative culture is essential for encouraging organizational learning.

What do you think about the organizational culture and capabilities of Companies A and B and their role in the two companies' performances?

Your initial post is due by Sunday evening.

TransGlobal

Confidential Internal Memo

Interviews With Company Leaders: Company A

The notes below are a summary of recent conversations with company leaders at Company A$.$ As much as possible, I have summarized these in a question$-$and$-$answer format. I tried to transcribe actual statements as they were made, but I was unable to capture every detail of each conversation.

As an introductory note, l$\text{'}$ll observe that smaller firms tend to be far less structured and less bureaucratic than TransGlobal. Sometimes, this translates into quicker and more flexible decision making. It also can result in some elements of good management falling through the cracks to some degree. Also, I'll note that my opportunities for discussions were quite limited$,$ so these notes are not comprehensive.

INTERVIEW #$1$: Vice President of Sales

Why do your customers come to your airline? Why do some customers choose other airlines? How do your customers make their buying decisions?

"Our customers are very often repeat customers; close to two$-$thirds of our sales each year go to individuals who have flown with us before. Plus, we have extraordinarily positive word$-$of$-$mouth advertising. This is supported by our Bring a Friend promotional program, which encourages customers to send us additional customers. This has been very popular. Just last year, we conducted a poll and learned that $75\%$ of our customers would recommend us to a friend or family member.

"Also, we provide our customers with some special features on our flights, and we don't charge for the first checked bag, either. Customers appreciate the feeling of going first class. We also add in little extras at times to provide our passengers with a sense of excitement and entertainment. This is generally done by flight staff and ground staff; they use little things like special treats or small toys for kids, things like that. A year ago, we overdid this a bit and added unnecessary expenses to our Cost of Goods Sold, but we've corrected that in the past $12$ months.

$"$We hold about $19\%$ of the overall regional market, though that is about three points down this year from prior years. A few of the bigger companies have started moving into regional specialty markets in the past $10$ years, cutting into our traffic. We're still competing well, though, especially because our fleet is built around the smaller volumes.

$"$As a contrast, our competitors usually emphasize low price, and we do lose some customers to them for that reason. A few of them have also started bundling services, for example, including hotel

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Confidential $-$ For Internal Distribution Only

arrangements, destination$-$specific restaurant dining packages, and golf and recreation options along with their flights. We've looked into this a bit, but