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Alex has been analyzing information from his company's database about customer purchasing habits, since he is responsible for the managing the growth of the industrial supply division of his company. Alex plans to use the information from his analysis to create new marketing strategles that will develop and sustain relationships with those customers who are more profitable for the company. What type of concept is Alex using? Customer relationship management Electronic data interchange Business-to-consumer marketing Strategic partnerships The marketing concept QUESTION 52 Publix Supermarket is revising its marketing plan for the upcoming quartec. Publix typically focuses on its wide variety of products and its high quality customer sorvice, having very fow weekly "sales." However, during the upcoming quarter, Publix plans to focus on price and value, and promote weekly "values" instead. Publix is most likely in a(n) inflation period. prospenity period. recossion. depression, recovory period. We discussed in class that the concepts of QUALITY and VALUE are very closely related. Which of the following best describes the telationship between quality and Value? Conceptually the two have the same meaning. Quality relates to the price variable and value relates to the promotion variable of the marketing mix. Value is an environmental force and quality is a marketing mix element. Quality and value are NOT related. Value is a function of quality after adding the price expectation. QUESTION 54 The forces of the marketing environment include poiltical, legal and regulatory, sociocultural, technological, economic, and competitive. sociocuitural, legal, regulatory, economic, and competifive. legal, regutatory, political, and sociocutural. competitive and noncompetilive forces that affect most lifestyles. fainty static components. CyberCycle Inc. is preparing a written document specilying the activities to be performed to implement and control its marketing activities usually for the period of one year. This document is called tho profit plan. marketing program. strategic markot program. stratogic business plan. marketing plan. QUESTION 56 In class we discussed the relatively new WALMART Delivory Program. The essence of this program is that Walmart will not only deliver groceries to your home, but they will also place appropriate groceries inside your refrigerator. Which of the olements os the MARKETING MIX does this program involve? price product both diatributionjplace and product promotion distribution/blace The Boston Consulting Group's matrix is based on the idea that a firm's market share and market attractiveness are the important factors for a marketing strategy. assumption that a firm's actions have a profitable impact on marketing strategy. business position and market attractiveness of the firm. philosophy that a product's market growth rate and its [relative] market share are important determinants of its marketing strategy. idea that a product's market growh rate and market attactiveness determine the marketing strategy. QUESTION 58 Products should be designed to satisfy the specifio needswants of targeted segments of potential consumers. During the life cycle of products it is expected that other products that intend to satisfy the same specific needs will aiso enter the industry. For example, the McDonalds Egg McMuffin first entered the industry. Subsequently. competitor Nestle's Breakfast Smoothios also entered the indusiry. From the perspective of McDonalds Egg McMulfin, competifor Neste's Breakfast Smoothies should be considered: a subsitute compesitor. an indirect compettor. a direct compesitor. a peimary compelitor; Both Ancwer 1 and Answer 2 are correct