Question: PLEASE HELP Directions: Identify how the marketing mix elements are implemented for a sports product and an entertainment product/event. (For examples of how to do
PLEASE HELP

Directions: Identify how the marketing mix elements are implemented for a sports product and an entertainment product/event. (For examples of how to do this, refer back to the Marketing Mix page in the Sports and Entertainment Industries lesson.) Part 1 - Choose a past, current, or upcoming sporting event and apply the elements of the marketing mix to answer each of the following questions. . Product - What is the event? Describe the event. . Price - What does it cost to attend? How does the price affect attendance? Place - Where is the event taking place? What advantages does this venue offer for marketing the event? Promotion - How did you hear about this event? How is the event being promoted? Give some specific examples. . People - Who are the customers? Describe the target market for this event. Part 2 - Choose a past, current, or upcoming entertainment event and apply the elements of the marketing mix to answer each of the following questions. Product - What is the event? Describe the event. . Price - What does it cost to attend? How does the price affect attendance? Place - Where is the event taking place? What advantages does this venue offer for marketing the event? Promotion - How did you hear about this event? How is the event being promoted? Give some specific examples. . People - Who are the customers? Describe the target market for this event
Step by Step Solution
There are 3 Steps involved in it
Get step-by-step solutions from verified subject matter experts
