Please help formulate a professional INTRODUCTION to my assignment on Marketing.

The topic and learning outcomes and body was completed and shared as:

My company, XYZ Incorporated, has formulated a new hair product line for people interested in healthy and organic products, as consumers are becoming concerned about the chemicals in hair products and how these are damaging their hair. As the organisations marketing co-ordinator, you have to understand various concepts in marketing to be able to promote this product (knowing the product and what it does is vital in this process).

This assignment will cover the following critical factors that will align to a successful promotion of the companys new hair products

1.1 The Nature and Scope of Marketing

2.1 Target Marketing Strategies

3.1 Product Mix and Decisions

4.1 Pricing Decisions