Question: please help!! marketing communication! B4. Based on Informatlon contained in the article Colobrlty endorsements-how brands ean manego logat rlaks and protect thalr reputhilons; which of


B4. Based on Informatlon contained in the article Colobrlty endorsements-how brands ean manego logat rlaks and protect thalr reputhilons; which of the following statements is not truo? a. Companies use celebrilles in advertsing to build brand awareness end influence consumers docialons to purcheso thotr products. b. To protect themselives egalnst fake endorsoments, companlas may heludo indemnification prowalons in their contracts with the celebrites. c. Celabritses who invest in companies sanerally forego equily in the companies. d. A celebrity can be a company spokesperson, en endorer of a companye product or service, or a long-term bualness parther with an ownership stake in tho company. B5. To highlight this way that companies can protect themsolves againat the risks of using colobrity endorsers, the erticle Colobrity endorsoments - how brands ean manags loged raks and protect tholr reputations refors to the example of a hypotietled company eeling a diot proeram and wolohit toss supploments that hires a Wollknown ectrosg to endorea lis program. Une dend celobrites a. Yet colebriles before using tham as endorions c. Use mulliplo colobrtins d. Sten contracts with clauses about expectod behavior Extra Credit (s pointo) (Bes bolow) refiect cialing that could be mads by any other company, the ebjo of crentive edvertiling they roflect is this. a. Premplivo b. Gonerio c. Unique selling proposildon d. Rosonanco EC2. True or Falso. The Alstato Inaurance ad in the notes was used to llustrate the use of fear eppeal in edvertising. EC3. Truo or False. The Doles 2 Gebbana ed h tho notes was used to llustrato the use of humor in ecturtining
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