Question: please help me answer for a thumbs up QUESTION TWO (20 MARKS) A marketing company which specializes in the sale of mobile phones has engaged
please help me answer for a thumbs up
QUESTION TWO (20 MARKS) A marketing company which specializes in the sale of mobile phones has engaged you to investigate into what influences customers in the purchase of its wide range of phones. In your analysis of your administered questionnaires, you performed a regression analysis of certain features and benefits of the phones on customer purchase. Use the summary of the regression output in table 1 to answer the following questions Table 1 Models Unstandardized Coefficients Standardized Coefficients Sig (Significant) B Standard error Beta (Constant) 1.06 .727 0.000 Shape 0.124 0.091 .495 0.002 Colour 0.217 0.023 0.003 Size 0.323 0.069 .018 0.020 Name -0.429 0.012 -.023 0.102 Dependent Variable: Customer Purchase .319 be your answer is the analysis was periormeo al con d. Which variable makes the greatest impact or influence on customer purchase (2 marks) e. What will be the population for this study? (2 marks) f. What sample size will be appropriate. Justify. (2 marks)
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