Question: pls help me solve for a thumbs up B .727 QUESTION TWO (20 MARKS) A marketing company which specializes in the sale of mobile phones
pls help me solve for a thumbs up
B .727 QUESTION TWO (20 MARKS) A marketing company which specializes in the sale of mobile phones has engaged you to investigate into what influences customers in the purchase of its wide range of phones. In your analysis of your administered questionnaires, you performed a regression analysis of certain features and benefits of the phones on customer purchase. Use the summary of the regression output in table 1 to answer the following questions Table 1 Models Unstandardized Coefficients Standardized Coefficients Sig (Significant) Standard error Beta (Constant) 1.06 0.000 Shape 0.124 0.091 .495 0.002 Colour 0.217 0.023 319 0.003 Size 0.323 0.069 .018 0.020 Name -0.429 0.012 -023 0.102 Dependent Variable: Customer Purchase Required a. At 95% confidence level, interpret your data with respect to the objectives of the study (5 marks) b. From the analyzed data, what recommendation(s) will you make to the marketing company? (5 marks) c. What would be your answer if the analysis was performed at 99% confidence level (4 marks) d. Which variable makes the greatest impact or influence on customer purchase (2 marks)
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