PLEASE HELP ME CONCLUDE THESE EACH INFORMATION:

1. Shorter video ads

Todays abundance of video content creates an endless amount of competition for advertisers. Customers with the ability to watch virtually anything will only watch an ad if it is relevant, attention grabbing, and valuable. As a result, the amount of time people spend watching ads has declined across nearly every medium. Similar trends are leading brands to test short video ads that aim to beat the skip button and serve short attention spans.

Short bumper ads present a creative challenge for marketers who must tell a brand story in under 15 seconds. The format calls for impactful content that can induce an immediate emotional response from a viewer. As such, creative video editing is imperative, and easy to use editors like Clipchamp Create are making editing easier than ever before. Below are two examples of prominent brands using humor, shock, and action to create compelling short and effective pre-roll ads.

2. Mobile-first advertising

Smartphones have become ubiquitous. In 2018, mobile devices accounted for over 52% of all worldwide online traffic, and all video marketing stats show continued growth. Marketers are well aware that consumers now rely on their phones for news, shopping, and a significant portion their entertainment. As a result, forward-thinking brands have worked to make their websites, advertisements, and even services mobile-friendly. Creating this intuitive user experience is critical during a time when nearly half of all online transactions are done on smartphones.

In addition to changing the way we consume, mobile phones have also started to influence the way we create video content. The majority of videos recorded on mobile devices today are being shot in an upright format known as vertical video. Its a trend that has led many brands to create vertical advertisements intended for platforms such as Instagram Stories, Snapchat, and even Facebook. Using this vertical format enables marketers to get engaging content in front of modern customers and minimize on-screen distractions.

Vertical stories are reportedly on track to surpass Facebook and Instagram news feeds in terms of user engagement. Additionally, the advent of shoppable Instagram stories and vertical video platform IGTV have created a practical motivation to create in this format. We can expect the use of mobile-first content to continue its spread well into and after 2019.

3. Cinemagraphs

Cinemagraphs are a new form of digital art gaining popularity online. These photo and video hybrids contain a subtle motion that plays in a seamless loop while the rest of the image remains still. Its a visually interesting effect that creates the illusion you are watching an animation. Whether the subject is waves crashing against a shore or the flicker of a candle, the end result is an alluring image that captures the viewers attention.

Cinemagraphs are made using high-end cameras and a post-production tool to composite a series of photos or video recordings. The first to use this technique (or popularize it) were New York based photographers Kevin Burg and Jamie Beck. It was originally intended to bring life to their fashion week photos but ultimately sparked the curiosity of the web. It wasnt long before advertisers started using Cinemagraphs for marketing campaigns.

Cinemagraphs garner more interest than photos without the involved process of video. It calls for a bit of imagination, but its another way advertisers will tell their stories in 2019.

4. Facebook in-stream ads

In-stream ads allow advertisers to place 5-15 second videos directly within live and on-demand videos on mobile devices. These short mid-roll ads can be optimized for video views, brand awareness, app installs, reach, or engagement. The feature has proven to be extremely effective: 70% of ads are watched to completion. In-stream ads are also non-skippable and maintain an average on-target rate of 89%. This has made them a popular tool for tapping into Facebooks daily average of 8 billion video views.

Another perk of in-stream ads is the ability to deliver on Facebooks Audience Network. This allows advertisers to show people ads while theyre watching videos on third-party websites and apps. Video ads on the audience network differ from typical in-stream ads. They can appear as pre-roll or mid-roll ads and run up to 30 seconds in length. Additionally, in-stream ads delivered through the audience network can be displayed on both mobile and desktop. Over one billion people see an ad through Facebooks Audience Network every month, making it a useful option for extending the reach of your ad campaign.

Recently, Facebook decided to offer a premium option for in-stream advertisers. Brands can now opt for In-Stream Reserve, which ensures placement in top-performing videos from high-quality publishers and creators. As Facebook continues to prioritize video over other forms of content, in-stream ads will become a vital part of the platforms advertising strategy.