Please help me conduct RBV/VRIO and Value Chain Framework for the energy drink company "Monster". Write bullet points or short sentences for each one.

For energy drink company Monster" company, do Internal Analysis by using RBV/VRIO & Value Chain Frameworks. You need to follow 3 steps for RBV/VRIO: 1. Identify all the Resources the company has and divide them into Tangible and Intangible 2. Organize these resources into their respective categories (Financial - Physical assets, Human Resources and so fourth) and analyze them - explain how they are resources 3. Apply VRIO to all of these respectively. That means take the resources one by one and see if they are valuable & rare & costly to imitate & if the company is organized to capture that value. At the end you need to state the implication (competitive disadvantage - parity - temporary advantage - sustainable advantage) for the resource You also need to follow 2 steps for Value Chain: 1. Identify and organize activities according to them being Primary or Supporting 2. Analyze each activity in order to determine if it creates a positive or negative margin Don't forget this is an activity. You just need to have bullet-points and very short sentences for any analysis (where it is required), Do not write a lot for this one. The purpose is to go through them and give feedback