please help me edit this work to elaborate abit more because its detailed. Or if possible please write me a new one thats fully elaborated. should be more than 500 words atleast. You are required to write up this case study on emirates and answer the 4 questions at the bottom of the page. please ASAP. thank you

38. The Emirates group practices targeting strategy for their marketing. It selects the customers to whom it wants to sell the products. The airlines have always aimed for the long term as well as the future. Emirates usually target the audience which is well travelled. Fragmentation and segregation of consumer markets and media and an increase in the development of mass communication technologies. It has ensured that the new market structure needs the endurance of consistency as well as the effectiveness of the messages which are being carried by the audience which is being targeted. 39. Various IMC tools used by Emirates are, television advertisements and commercials, print advertisement, a charitable foundation, internet marketing, in-plane ads, trade promotions, sponsorships, etc., have been exclusively utilized by the Emirates for achieving the market position as well as a positive brand name for its current customers especially 40. Currently Emirates is gaining huge losses with the new marketing strategy. This has made the Emirates stand at a position from where every other airline seems very low. For future reference, if the company experiences any kind of losses then it can change its channels for marketing it can then benefit it more. 41. Social media is becoming one of the most visited online platforms, advertising a brand on social media is good for the business. Young children nowadays carry smartphones which is a source of social media platforms. It is becoming the most reliable and string channel of marketing. 40 Part 1 THE IMC FOUNDATION CASE 2 EMIRATES TAKING THE IMC ROUTE Emirates n October 25, 1985, Emirates flew its first routes out of Dubai with just two aircraft-aleased Boeing 737 and an Airbus 300 B4. Emirates' focus has always been on quality rather than quantity, and in the years since taking those first small steps onto the regional travel scene it has grown to become a major player in the global airline industry. Emirates has seen between 13 and 20 percent annual growth, and it has generated a profit every year. It now has one of the fastest-growing and youngest fleets in the airline industry. The airline is committed to offering its customers the highest possible level of professional flight services, and it has earned more than 500 awards for excellence worldwide Companies have paid close attention to the IMC approach. Today, markets are cluttered with different advertising messages. Fragmentation of media and consumer markets, as well as recent developments in mass communication technologies, such as the Internet and smartphones, has meant that new marketing methods are needed to ensure the consistency and the effectiveness of mes sages targeted to various audiences, Emirates has embraced the IMC concept, which has enabled it to achieve an excellent market position and a positive image in the minds of its customers. The following examples demonstrate how Emirates uses different pro- motional tools to maximize its message exposure rate: IMC allows Emirates to ensure consistency of message across many marketing methods. Commercials and print advertisements in major media highlight the airline's new products, routes, and aircraft For more than two decades, beginning with a boat race in 1987 in Dubai, Emirates has been a committed sponsor of both regional and international events. The airline is active in the sponsorship of soccer, horse racing, tennis, cricket, motor racing, and rugby, Soccer partnerships include AC Milan, Real Madrid, Paris Saint-Germain, and Arsenal. The biggest single deal took place in 2004, when Emirates signed a sponsor- ship agreement with London-based Arsenal FC, including the naming rights for their stadium. Emirates' partnership with the Asian Football Confederation gives them a high level of visibility across Asia Emirates publishes two in-flight magazines in order to reach readers during their flights. Emirates' onboard entertainment system has been highly recognized as a market leader, winning awards for its quality and variety and enabling the airline to show passengers commercials about its latest offers, partners, and services. Passengers are encouraged to donate to the Emirates Airline Foundation, which seeks to improve the quality of the life of children, regardless of their culture, religion, geographic loca- tion, or political boundaries. The Emirates has an official retail website from which cus- tomers can shop for Emirates-related merchandise and have it delivered to their doorstep. The airline is proudly developing an environmentally sustainable strategy that aims at protecting natural resources and reducing air pollution Emirates is active in large-scale industrial recycling efforts and, more importantly, in selecting the most fuel-efficient aircraft. Emirates uses a variety of marketing communication tools in an integrated way to deliver one message about the high quality of its services. It uses television commercials, print advertisements, sponsorships, charitable foundations, in-plane advertisements, Internet marketing, and trade promotion. All of these communication tools have helped Emirates to appeal to a large number of travelers all over the world and to create a solid, positive image about its services 23 1-38. Explain how Emirates' marketing strategy has been suc cessful in creating a positive brand image with current and potential customers 1-39. Classify the IMC tools used by Emirates. 1-40. Emirates fies all over the world. Should Emirates modify its mes. sages and channels according to where it advertises? Explain. 1-41. Evaluate the value of using social media for this type of marketing communications effort. Is it necessary or helpful? Why or why not