please help me for this assignment. I don't often post a question, but I want to do good on this assignment. (this class is busn 1102 Social media Marketing at Normandale school) thanks.

A Social Media Marketing Plan - What is it? A social media marketing plan puts on paper your plan for ultimately developing and delivering the best possible ways to engage in ongoing conversations with your customers and prospective customers. Social Media plans may vary based on the business, product, or service. This handout gives you a general approach to social media marketing plans. This course and the proposal are designed to initiate critical thinking on your part. If your plan is going to be well recelved, it is best for it to be well organized, appealing, relevant to the situation, and no longer than is necessary. Business owners and managers are too busy to wade through information overload. The final Social Media plan is worth 80 points. I have included one checkpoint assignment to get you started. The checkpoint will be due mid-semester (See D2L for the specific date). You may pick any small business or nonprofit organization for completing your social media marketing plan. My suggestion is that you pick a company, product, or service you know well (i.e., you work there, you want to work there, you enjoy being one of their customers), "love", and have a decent understanding of how they create value for their customers. Elements of the Social Media Marketing Plan The parts common to most plans are described here and in the pdf document "A textbook example of Social Media Marketing Plan "posted on D2L. Elements of the Social Media Marketing Plan The parts common to most plans are described here and in the pdf document "A textbook example of Social Media Marketing Plan "posted on D2L. 1. Title Page 1 page 2. Brief Overview 12 pages 3. Competitive Analysis - up to 1 page 4. Goals \& Strategies - up to 1 page 5. Target Market - 1 paragraph to 1 page 6. Platform Tools 12 pages 7. Content Development - up to 1 page 8. Monitoring Tools - up to 1 page 9. Appendices (If needed or desired) Platform Tools In this section the goals, strategies, target market, and tools are taken into consideration in creating actionable social media platform-specific tactics. Once the demographic and behavioral characteristics of the personas have been used to define a company's target market, the social media platforms with the highest concentration of the target audience should be chosen. After identifying the best social media platforms for your target audience, you will then provide specific tactics for two to four platforms. Here are some platforms you should consider: - Blogging - Facebook - Twitter - YouTube - Pinterest - Instagram - Podcasting - Linkedln - TikTok - Other - consider newer platforms from the Social Media Map we looked at earlier in the semester Content Development To execute platform specific tactics and generate content, specific roles and responsibilities must be assigned based on expertise and availability of staff. Some traditional approaches to making these assignments include giving the job of marketing, public relations, or advertising department or entirely outsourcing the undertaking to an agency. Unfortunately, these approaches have not met with a great deal of success. The most successful social media marketing efforts result from having nontraditional roles lead the conversation. For example, Home Depot has its associates respond to questions on Twitter, Ford has its mechanics tweet about their automobiles, and Starbucks has its baristas lead the conversation. In short, roles for executing the social media marketing plan should be assigned to those with the knowledge, expertise, and training to effectively engage the consumers on the social web. For this section you are talking about who is going to be creating the content and provide a few specific examples of the kind of content that they would create and how often they would create it. Explain and justify your reasoning. Be realistic as well, a small business probably does not have the capital or cash flow to hire a social media team. Monitoring Tools Well-defined marketing goals should drive the decision regarding which social media metrics to Eradina Duhrir for Snrial Madia Markating Plan