Please help me for this comprehensively and accurately..... Please make an additional research to expound your response. Cite your references accordingly. Please help me understand our lesson.

Elaborate on how the LEGO Group company analyzed its marketing environment and gain customer cognizance to obtain back their existing customers and bounce back to the higher standing among other competitors.

Also, associate at least 2 microenvironment actor and 2 macroenvironment force that the company took into consideration, and expound how they collected relevant marketing information from these factors and turned them into significant customer insights throughout the years.

Video Link: https://www.youtube.com/watch?v=Gw35zejdwDU

Note: Do in-text citation and put references below the paragraph answer, it needs many words to be comprehensive. Please own words for mark helpful. help me elaborate it substantially and satisfy the needed requirement given above about expounding and giving 2 microenvironment actor and 2 macroenvironment force. Thanks.