Question: please help me it's so important .MedNet.com Confronts Click-Through Competition What does an (online) advertiser want? Sales, leads, brand awareness? What are the best metrics

please help me it's so important .MedNet.com Confronts Click-Through Competition

  1. What does an (online) advertiser want? Sales, leads, brand awareness? What are the best metrics for measuring these objectives? Under what circumstances might the importance of the communication objectives vary (e.g., for what type(s) of advertisers might general awareness carry-over be of greater concern)?
  2. What specific consumer behaviors determine whether or not a business model produces the results the advertiser wants? (i.e., how does consumer behavior vary across the different types of sites, and how does that ultimately result in more or less conversions)
  3. What steps can MedNet take to address emerging competitive threats?

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