Question: please help me please Question 23 Which is the MOST important purpose of branding? Repeat sales Satisfaction with product New-product sales Product identification Question 26
please help me please
Question 23
- Which is the MOST important purpose of branding?
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| Repeat sales | |
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| Satisfaction with product | |
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| New-product sales | |
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| Product identification |
Question 26
- ________________ are also considered new products and include the existing products that have been changed to form new perception with the current or new market segment.
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| Repositioned products | |
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| New-to-the-world products | |
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| Additions to the existing product lines | |
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| Discontinuous innovations |
Question 28
- In what stage of the product life cycle where promotion strategy should focus on informing consumers about the product categorys potential benefits?
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| Growth stage | |
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| Maturity stage | |
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| Introductory stage | |
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| Decline stage |
Question 43
- Which characteristic would very likely contribute to the slow rate of acceptance and diffusion of a new product?
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| A product that is considered truly new and requires new product knowledge | |
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| A product with observable benefits | |
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| A product that is simple and easy to use | |
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| A product that can be tried on a limited basis
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