Question: please help me please Question 23 Which is the MOST important purpose of branding? Repeat sales Satisfaction with product New-product sales Product identification Question 26

please help me please

Question 23

  1. Which is the MOST important purpose of branding?

Repeat sales

Satisfaction with product

New-product sales

Product identification

Question 26

  1. ________________ are also considered new products and include the existing products that have been changed to form new perception with the current or new market segment.

Repositioned products

New-to-the-world products

Additions to the existing product lines

Discontinuous innovations

Question 28

  1. In what stage of the product life cycle where promotion strategy should focus on informing consumers about the product categorys potential benefits?

Growth stage

Maturity stage

Introductory stage

Decline stage

Question 43

  1. Which characteristic would very likely contribute to the slow rate of acceptance and diffusion of a new product?

A product that is considered truly new and requires new product knowledge

A product with observable benefits

A product that is simple and easy to use

A product that can be tried on a limited basis

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