Please help me to do this. 10.4 do both a and b.

Case study This is an example of how the market for soap may be segmented. Type of soap Characteristics of market segment Beauty soap People who buy beauty soap will be people who want to keep their skin soft. They will therefore buy soap which contains moisturisers. This will be bought mainly by women. Baby soap This is mild soap which will not harm a baby's skin. Bought mainly by mothers for their babies. Medicated soap Sometimes soap is sold to help fight acne. This tends to be bought mainly by teenagers, both male and female. Non-branded soap This is a low-price product which is plain soap with no extra perfume added. This will probably be bought by people on low incomes. There may be other types of soap you can think of which are aimed at different groups. Sales of soap will be affected by income group, gender and also age. A Which type of soap will each person use? Activity 10.4 Read the case study above. a List the different brands of soap sold in your local shops. b Which segments of the market are each of these brands of soap aimed at