please help me understand how to answer these I will use my own answers however I do not know how do the layout please provide the source and or cite so I can look it up myself thank u have a blessed night.

Your final assignment will be to answer the following questions. These are the learning objectives of the class, please demonstrate your knowledge at this time by answering the following questions. Please provide the proper citations, including your textbook. Please do your best to keep your answers concise, I am looking for substance in the answers and not lengthly wording. . Evaluate the importance and scope of marketing . Describe the core concepts of marketing . Describe the components of marketing systems . Analyze the methods of forecasting demand . Describe how to cultivate loyal relationships . Demonstrate an understanding of consumer buying decisions . Describe market segmentation and how to target consumers . Evaluate how to establish effective strategies . Evaluate how to create brand equity . Demonstrate an understanding of product development and mixing . Evaluate how to improve customer services . Analyze how to evaluate and set prices . Describe the elements of marketing channel systems . Describe important issues in wholesaling and logistics . Describe the major steps in developing effective communication systems