please help me with questions 2 and 3

Please answer the following questions: 1. Please introduce your client. What is the name of the company/organization? What are their main products/services? When it was founded? Where it is located? How many employees do they have? How much money do they make annually? What is their mission statement? What advantages do they have? Who are their primary customers? (You can use the same client that you selected to complete your Week 2 discussion forum post assignment, or a new client.) Client name: Mr. Matthew Marcus. Name of company: Lee Cooper UK Main products/services: Western clothing and apparel. The company was founded in 1908 in East London. This company is mainly located in the United Kingdom. They have around 390 employees working in their organization. The head De REF A The company was founded in 1908 in East London. This company is mainly located in the United Kingdom. They have around 390 employees working in their organization. The head turnover of 75 million USD in the fiscal year 2021. Mission statement: Mission of Lee Cooper is to achieve sustainable responsible business success as a premium clothing and apparel marketing company. They must balance their long-term goal of return on investment, superior profitability, excellent product and services, leadership market position, and environment-friendly manufacturing and production approach. Advantages: English (United States 26 atv a) It has a good brand presence of over 100 years on a global scale b) Brand has excellent diversification into eyewear, footwear, Western clothing, and other apparel lines which make it a complete lifestyle brand. c) This company is known for its excellent advertisement and brand recall. The company's primary customers are young adults both males and females between the age of 18 to 35 who belongs to the middle and upper-middle class. It also targets kids and senior citizens with its exclusive product line. English United States 2. Please introduce the PR objective(s) of your client's Do they aim to increase the awareness of the company/organization or their products/services? Do they aim to build a good image among the publics? Do they need to remedy the reputation of the company/organization? 3. What are the four PR steps? And how do you plan to follow the four steps to develop your own PR campaign for your client (for the four steps, please review the content of Chapter 5 and 6)? Please explain (1) what types of research you need to conduct before designing the campaign, (2) what strategies do you plan to use in the campaign planning, (3) introduce the specific information about the campaign, and (4) how will you evaluate the outcome of the campaign