PLEASE HELP ME WITH THAT IS FOR A PRESENTATION OF BUSINESS COMMUNICATION AND I HAVE TO RESPOND THIS TWO QUESTIONS. I HAVE ONLY 10 MINUTES IS OF THE COMPANY NON-PROFIT GODWILL FROM USA

Level Of Understanding:

Expectations and Preferences:

HOME INSERT LAYOUT REVIEW VIEN Call Project: A report recommending that we close down the on-site exercise facility and subsidize private memberships at local health clubs. Primary audience: Nicole Pelt, vice president of operations, and her supervisory team. Size and geographic distribution: Nine managers totalt Nicole and five of her staff are here on site, three other supervisors are based in Hong Kong Composition: All have experience in operations management, but several are new to the company. Level of understanding All will no doubt understand the financial considerations, but the newer managers may not understand the importance of the on-site exercise facility to many of our employees Expectations and preferences. They're expecting a firm recommendation, backed up with well-thought-out financial rationale and suggestions for communicating the bad news to employees. For a decision of this magnitude, a formal report is appropriate, mail distribution is expected. Probable reaction. From one-on-one discussions, I know that several of the managers receiving this report are active users of the on-site facility and won't welcome the suggestion that we should shut it down. However, some non exercisers generally think it's a luxury the company can't afford. Audience reactions will range from highly positive to highly negative; the report should focus on overcoming the highly negative reactions since they're the ones I need to convince. Figure 4.2 Using Audience Analysis to Plan a Message For simple, routine messages, you usually don't need to analyze your audience in depth. However, for complex messages or messages for indifferent or hostile audiences, take the time to study their information needs and potential reactions to your message. MS Once 365, Marco your audience members, their needs, and their expectations, the more effectively you'll be able to communicate with them. Follow these steps to conduct a thorough audience analysis (see Figure 4.2): Identify your primary audience. For some messages, certain audience members may If audience members have differ- be more important than others. Don't ignore the needs of less influential members, ent levels of understanding of the but make sure you address the concerns of the key decision makers. topic, aim your message at the Determine audience size and geographic distribution. A message aimed at 10,000 most influential decision makers. people spread around the globe will probably require a different approach than one aimed at a dozen people down the hall. Determine audience composition. Look for similarities and differences in culture, language, age, education, organizational rank and status, attitudes, experience, moti- vations, biases, beliefs, and any other factors that might affect the success of your message (see Figure 4.3 on the next page). Gauge audience members' level of understanding. If audience members share your general background, they'll probably understand your material without dif- ficulty . If not, your message will need an element of education to help people understand it. Understand audience expectations and preferences. For example, will members of your audience expect complete details or just a summary of the main points? In general, for internal communication, the higher up the organization your message goes, the fewer details people want to see. REAL-TIME UPDATES Forecast probable audience reaction. As you'll read later LEARN MORE BY READING THIS PDF in the chapter, potential audience reaction affects mes. sage organization. If you expect a favorable response, you Dig deep into audience needs with this planning tool can state conclusions and recommendations up front and This in-depth tool can help you analyze audiences for even the most offer minimal supporting evidence. If you expect skep- complex communication scenarios. Go to real-timeupdates.com/ ticism, you can introduce conclusions gradually and bct14 and select Learn More in the Students section. provide more proof