PLEASE HELP ME WITH THE HOMEWORK BELOW. I DO NOT UNDERSTAND. THE BOTTOM PORTION ARE THE ACTUAL STEPS I NEED TO TAKE.

Figure 2. Ideal-Point Multi-Attribute Attitudinal Model Attribute Importance Ideal Point_ Belief (X) (WI) Brand A Brand B Taste: sweet (1) - bitter (7) 6 2 2 3 Carbonation: high (1) - low (7) 3 3 2 6 Calories: high (1) - low (7) 4 [ un ] 5 Fruit Juices: high (1) - low (7) 4 2 2 Price: high (1) - low (7) 5 4 Total EWI, - X scoreFigure 1. Fishbein Multi-Attribute Attitudinal Model Attribute Evaluation (9)) Belief (b] Brand A Brand B Brand C Shock absorbent +2 +2 +1 -1 Price less than $50 -1 -3 -1 +3 Durability +3 +3 +1 -1 Comfort +3 +2 +3 +1 Desired color +1 +1 +3 +3 Arch support +2 +3 +1 -2 Total be score