Question: Please help me with this assignment: Consider the history and motivation behind PepsiCos Pepsi Refresh project and provide a typed response to the following questions.

Please help me with this assignment:

Consider the history and motivation behind PepsiCos Pepsi Refresh project and provide a typed response to the following questions. Be sure to appropriately cite any resources that you use.

1. Provide a brief description of the goals of the project and note some of the different categories that received funding. 2. Select an idea that received funding and research and describe the outcomes achieved as a result of funding (if any). 3. Finally, evaluate this model of corporate philanthropy. Is this an example of strategic philanthropy? Should PepsiCo have used corporate resources in this way? Why or why not?

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