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Question 4 20 pts A tax preparation service hires you to make recommendations for their marketing strategy. Use the 4 characteristics of services discussed in the course and text to accomplish this. For each of the four characteristics, use the correct terminology for that characteristic (4 pts), and explain the implications for the tax preparation service (8 pts). Then give at least one strategy that will help the tax preparation service address that characteristic (8 pts). (Hint: You are being asked the implications and applications of the material in the text /course with respect to a tax preparation service. Be sure to specifically consider the tax preparation service in your answer.) Question 4 20 pts A tax preparation service hires you to make recommendations for their marketing strategy. Use the 4 characteristics of services discussed in the course and text to accomplish this. For each of the four characteristics, use the correct terminology for that characteristic (4 pts), and explain the implications for the tax preparation service (8 pts). Then give at least one strategy that will help the tax preparation service address that characteristic (8 pts). (Hint: You are being asked the implications and applications of the material in the text /course with respect to a tax preparation service. Be sure to specifically consider the tax preparation service in your answer.)