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Part - C - Application Palm Nut Oils Ltd Managers of this company want workers to share ideas they may have about working processes, so a notice is placed on the canteen noticeboard and a suggestion box is placed in the canteen. On and after 1 January a payment of $25 will be given to anyone making suggestions for improving our computer-aided production processes, which we subsequently decide to adopt. Sabrina Patel Managing Director An incentive is offered and a good response is expected. However, management is not trusted by the workforce, who see this as a worthless gesture, so either they do not make any useful suggestions or they make ones that are unprintable! The message is written in the wrong language. This often happens when the sender is a specialist such as an accountant or engineer. The tone of the language is not right. This can happen in any form of communication but is most prone to occur when the message is spoken and is particularly true if body language can also be observed. In its layout, the message is formal and unfriendly. The managing director did not even bother to sign it - her name was just printed on the notice. The wrong medium may have been selected. Some workers may not look at the noticeboard and so never receive the message. The receivers have negative attitudes to the sender and misinterpret the message. They need to be convinced; a more direct and personally involved approach was needed. 1 Outline four barriers to effective communication in this case study. [4]