Question: please help. What is the difference between marketing objectives and communications objectives? O Marketing objectives focus on the product features and benefits, communciations objectives focus

please help. What is the difference between

please help.

What is the difference between marketing objectives and communications objectives? O Marketing objectives focus on the product features and benefits, communciations objectives focus on the brand image and perceptions O Communications objectives address the only promotion part of the 4Ps: marketing objectives address all 4Ps O Marketing objectives are concerned with strategy: communications objectives are concerned with tactics O Communications objectives are based on the audience; marketing objectives are based on the brand

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