Question: please help with number 2 B. Cod-Cod 9. McDonalds 10. Marlboro Student Discussion Questions 1. Most professional brand valuation firms consider the impact of brand's

please help with number 2 please help with number 2 B. Cod-Cod 9. McDonalds

B. Cod-Cod 9. McDonalds 10. Marlboro Student Discussion Questions 1. Most professional brand valuation firms consider the impact of brand's contribution to overall profitability to measure brand equity, rather than softer emotional metrics, such as likability - do you agree with this profit-focused approach? 2. Have a look at the top 10 brands in the world, what similarities can you see in regards to their marketing activities? 3. Only a few years ago Coca-Cola was the most valuable brand in the world, a position it 1 .1.! ! Focus

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