please identify the terms in bolded text

typewriting

--------------------------------------------------------

1. Differentiation and Planning
   1. Product Differentiation
   2. Product Quality
      1. Quality Level
      2. Product Consistency
   3. Features & Benefits
      1. Product Features
      2. Customer Benefit
   4. Product Lines and Product Mix
      1. Product Line
      2. Product Mix
      3. Cannibalization
   5. Branding
      1. Brand Equity
      2. Brand Name
      3. Line Extensions
      4. Brand Extensions
      5. Licensing
      6. Cobranding
      7. National Brands
      8. Store Brands
   6. Packaging

1. B. Innovation and Product life cycle
   1. Product Life Cycle
      1. Introduction
      2. Growth
      3. Maturity
      4. Decline
   2. New Product Adoption
      1. Adoption Categories
      2. Product Diffusion Rates
         1. Observability
         2. Trialability
         3. Complexity
         4. Compatibility
         5. Relative Advantage
   3. New Product Develop
      1. Idea Generation
      2. Idea Screening
      3. Analysis
      4. Development
      5. Testing
      6. Commercialization
   4. Types of Innovation
      1. Discontinuous Innovation
      2. Dynamically Continuous Innovation
      3. Continuous Innovation