Question: Please idicate the MAXIMUM as well as the OPTIMAL. A short explanation would be great too. Some people say .94 is the maximum without mentioning

3. e-Five Corp. does not presently offer a cash discount and sells on net 30 terms. However, the firm would like to offer a cash discount for payments made on day 10 to retain its customers as many of the firm's competitors have begun to sell on terms of 1.5/10, net 30. Assuming the firm's cost of funds is 17%, what is the maximum cash discount the firm can offer? What is the optimal discount? (Assume no change in sales)
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