Please include brief explanations in every answer:

Multiple Choice:

6) Which of the following is NOT cited as a reason for an industry or product category going into the decline phase?

a) Tariffs and trade barriers

b) Shifting consumer preferences and needs

c) Technological substitution

d) Changes in demographics

7) Which of the following does Jeremy Rifkin describe as an impact of technology on the changing nature of work?

a) The job itself is becoming an artifact

b) Mass production and large bureaucratic organization are vanishing

c) Unskilled labour is much less needed

d) All of the above

8) Which of the following is not a characteristic of the Growth phase?

a) Shakeout

b) Early Adopters

c) Standardization

d) Process Innovation

9) Which of the following is NOT a characteristic of the introductory phase of the industry life-cycle?

a) High degree of product innovation

b) Firms intensely focused on R&D

c) High levels of uncertainty

d) High levels of product differentiation

10) As indicated in the Case, which of the following is NOT cited as a characteristic which is suggested to differentiate Uber as a "car sharing app" from the taxi industry:

a) Fare rates are 50% lower and calculated in advance

b) Anyone with a car and license can become a driver

c) No cash is exchanged

d) No taxi sign is displayed