please it's urgent i need the answer and please choose Apple as the brand.

2) Determine what differentiates the brand from its nearest competitor. For example, is the most important reason one might choose the brand is because it has a lower price? Or are there significant functional performance or service-level differences? Or is it mostly something about the customer experience at different customer journey stages (e.g., during purchase, usage, after-sales service)? Your answer to this question should be based on the 3E model; please watch the recordings if you are unclear. (15 points)