Please just pick the right answers no need deep explanations thanks!

1. Kraft brands such as Minute Rice, Dream Whip, and Shake 'n Bake are classified as

a. family brands.

b. individual brands.

c. national brands.

d. generic brands.

e. manufacturers' brands.

2. What is the best definition of a product in the "total product concept"?

a. tangible goods that can be purchased to satisfy a consumer need

b. all elements of the marketing mix

c. a bundle of tangible and intangible benefits that a buyer receives in exchange for money or other considerations

d. the total sum of a firm's manufacturing capability

e. a physical item with related features that provides utility to the buyer

3. A name, term, symbol, or design (or combination of them) that identifies goods and services is called a

a. BRAND mark

b. Logo

c. Brand

d. Trademark

e. Brand name

4. What is the most accurate statement about private label brands?

Select one:

a. They are the cheapest products.

b They were initially designed for value-conscious consumers.

c They are the same as generic brands.

d They generally offer the best value.

e They appeal to lower-income consumers.

5. An example of secondary packaging is a the plastic wrap on individual slices of cheese.

b the protective covering for shipping.

c the shopping bag provided by retailers for carrying purchases home.

d the box for a tube of toothpaste.

e the inner liner in a box of cereal.

6. In general, farm goods make up what category of materials?

a. fresh materials

b. processed materials

c. finished goods

d. raw materials

e. packaged materials

7. A food company is introducing a new prepackaged lunch option for school children.of the following with its packaging?

a Brand insistence

b Brand durability

c Brand installation

d Brand preference

e Brand recognition

8. Goods that consumers compare on such bases as suitability, quality, price, and style before making a selection are

a Convenience goods

b Specialy goods

c Staple goods

d Unsought goods

e Shopping goods

9. Kenmore, president's choice, and mastercraft are examples of

a. Private label brands

b Licensed brands

c Generic brands

d National brands

e Home brands

10 .Garnier's Fructus brand owns a not-so-subtle bright green colour. This colour, along with the other components of the package design, are intended to

Select one:

a eliminate the need for the secondary package.

b create a cult brand.

c convey a message of environmental concern.

d break through shelf clutter by demanding attention.

e build brand insistence.