Question: Please look at the table below and answer the following questions. Key metrics ( 2 0 2 4 Forecasts ) A B C D E

Please look at the table below and answer the following questions.
Key metrics (2024 Forecasts) A B C D E
# of annual active shoppers (m)526142927
# of monthly average active shoppers (m)2.5123.51814
Orders per active shopper (annual)1.518333860
Average unit per order 1.521034
Average unit price (TL)5400900180960270
% of returned orders 5.0%4.5%1.2%9.5%0.2%
% of sales from international platforms 15%0%3%2%1%
a) Which one do you think can be Trendyol and why? Please consider all given metrics
b) Which company do you think has the most net annual revenue? Why?
c) Which KPIs do you think are valuable to determine whether a company is concentrated on textiles or electronics? Why?
d) How can an e-commerce company recover the ratio of returns?
e) Which company do you think has the most loyal customers? Why?
f) What could be main action points to increase order per active shopper?
g) How can e-commerce companies improve their NPS(Net Promoter Score)?Please look at the table below and answer the following questions.
\table[[Key metrics (2024 Forecasts),A,B,C,D,E],[# of annual active shoppers (m),5,26,14,29,27],[# of monthly average active shoppers (m),2.5,12,3.5,18,14],[Orders per active shopper (annual),1.5,18,33,38,60],[Average unit per order,1.5,2,10,3,4],[Average unit price (TL),5400,900,180,960,270],[% of returned orders,5.0%,4.5%,1.2%,9.5%,0.2%
Question 2:
Please look at the table below and answer the following questions.
\table[[Key metrics (2024 Forecasts),A,B,C,D,E],[# of annual active shoppers (m),5,26,14,29,27],[# of monthly average active shoppers (m),2.5,12,3.5,18,14],[Orders per active shopper (annual),1.5,18,33,38,60],[Average unit per order,1.5,2,10,3,4],[Average unit price (TL),5400,900,180,960,270],[% of returned orders,5.0%,4.5%,1.2%,9.5%,0.2%

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